Inman interviews our Florida managing broker, Michelle Richardson, to discuss that getting your license is the easiest part of the real estate business, but what to do next in order to be successful in the industry.

AI and ChatGPT are the most sought-after conference topics in 2023, and TechCon will have presentations on how Realtors® can leverage this emerging technology for their businesses. Social media will be another topic speakers and panelists will dive into, explaining new trends and best practices for optimizing your brand across all platforms. 

Every year, RealTrends chooses GameChangers based on five-year, transaction side percentage data from the RealTrends 500. This year, we chose three public independent brokerage firms, four private independents and 11 franchises who grew their businesses at astronomical rates.

For Harry, real estate is about building lasting relationships with his clients. It’s not just about making a sale but rather spending time to show them the true lifestyle he enjoys. Often, the search for properties is followed by hosting clients at his favorite local eateries. Whether by land, air, or sea, Harry provides a one-of-a-kind experience for his clients, finding properties that embody their lifestyles and make their dreams a reality.

Brian and Terra Buckley discuss the pain points of moving to a new state, getting their real estate licenses and making a mark for themselves in one of the toughest markets in the country. Their passion and perserverance are a testament to their growth over the past couple of years, and discuss why finding the right agent is more important than ever.

LoKation is proud of this achievement in a time where the real estate industry faces significant challenges. I think our growth is primarily driven by three things. First, agents see the value in our platform which allows them to operate successfully in any market. Second, our Broker and staff knowledge are second to none. Third, we’ve created a culture for our agents to come together, personally and professionally, to help each other succeed.

We have been making the list since 2015 and are so proud to be among so many other exciting and successful organizations. Continuing to make the list over this much time, we are part of an elite group. LoKation Real Estate ranked #2,230. 

Klutznick was the CEO of a Pompano Beach-based real estate brokerage known at the time as The K Co., and he was in the process of migrating his firm to a new business model called the 100% commission model. Under this structure, Realtors are paid 100% of their commission in exchange for a monthly fee and an a la carte menu of support services, an attractive option for those used to giving away thousands to their brokerage with each transaction.

As the CEO of LoKation®, Nathan Klutznick brings a passion for growth and technology advancement to enhance the experience for real estate agents and their clients. Responsible for overseeing all facets of the organization, Nathan thrives on forward-looking initiatives and operational excellence. His management style is referred to as relaxed yet effective which allows for maximum potential. He’s led LoKation® to become the 23rd largest independent real estate brokerage in the United States.

LoKation is once again bucking the trend as many real estate companies were forced into mass layoffs in Q2 this year. In addition to new hires, LoKation® made three key promotions as the company works towards rolling out its new proprietary technology stack and sets its sights on aggressive multi-state expansion and acquisition initiatives.

LoKation Real Estate leaps into Texas after enjoying a torrid pace of growth in Florida, and other markets. It’s no secret that Texas has seen a substantial increase in both population and businesses. Many have cited tax policy, regulatory climate, and talent availability. The same is true of Florida where Lokation® is Headquartered with over 3,000 Agents alone. 

The top 100 brokerages listed in the 2022 Top Brokerages (Mega 1000) by agent count for the U.S. residential real estate brokerage industry as of December 31, 2021. Companies sometimes include nominal commercial activity. When included, it must be less than 3 percent of the total sales volume and does not affect ranking.

Today’s RealTrending features Nathan Klutznick, CEO, and Jonathan Lickstein, Managing Broker for LoKation Real Estate in Pompano Beach, Florida. The executives talk how they believe the flat-fee model is the future, competition recruiting agents and the importance of transparency and availability to retain agent.

In late February, Jonathan Lickstein, managing broker at LoKation Real Estate, headed towards Pembroke Pines for another stop on the brokerage’s agent appreciation tour. It was one of 10 networking events the Pompano Beach–based firm has planned throughout the state between January and April, and a useful way for Lickstein to build in-person relationships with LoKation’s rapidly expanding roster of agents. 

There are roughly 110,000 brokerages in the United States, and LoKation Real Estate has jumped from #92 to #47 in the Country for closed transaction sides. 

Year over year, LoKation Real Estate has climbed the ranks amongst the Largest Independent Brokerages in the Country! Together, through the power of connectivity, LoKation closed an approximate 12,228 sales transactions totaling $4,281,786,274.00 billion in sales volume, nationwide, catapulting us from #37 to #23.

LoKation Real Estate added 170 Realtors in an acquisition of Venture Realty Group located in Ft. Lauderdale, Florida. LoKation has bolstered its staff by more than 125% in 2021 to support the growth, and plans will be to continually increase its cadre of Agent Support Specialists, Brokers, Payment & Accounting Departments, and Marketing Personnel to facilitate more acquisitions.

LoKation® Real Estate is excited to announce the formation of LoKation Connect®, its new PropTech (property technology) sister company. LoKation Connect® will be operated as a separate entity with the sole focus on the development and implementation of new technology that’s driving the real estate economy of today, and the future.

LoKation Real Estate is offering an unprecedented opportunity to empower 50 motivated and qualified candidates with a new career in Real Estate. LoKation’s CEO, Nathan Klutznick, announced a personal initiative to provide individuals who have lost their jobs and experienced hardships due to the Pandemic a new hope. 

“Give a Man a Fish, and You Feed Him for a Day. Teach a Man To Fish, and You Feed Him for a Lifetime” I take this proverb as being very applicable to how we operate as a Real Estate Broker and mentor to Real Estate Agents with all levels of experience. As it applies to Real Estate, if you give a Realtor a customer looking to Buy or Sell, they may close that deal but are forever subject to their company to provide them with these “fish” to provide from.

LoKation Real Estate has enjoyed an impressive pace of growth, especially in the last year as REALTORS® have gotten more accustomed to working online to complete Real Estate Transactions. But LoKation also recognizes the importance of having physical office space for culture, collaboration, training, meeting with clients, process closings, etc. 

LoKation Real Estate, the Tech-Forward Hybrid Brokerage, launched a partnership with Clearwater Benefits to offer lower-cost choices for health care for their thousands of Agents across Florida, Georgia, Colorado, Alabama, and Texas.